Tuesday, October 19, 2010

5th Visayas Island Fair on November 17-21


The One Town One Product (OTOP) Visayas Island Fair will hold its 5th Anniversary on November 17-21, 2010 at the SM City Cebu Atrium.

And because it is the last fair
under the OTOP project’s five-year run, the showcase promises a more exciting array of items: souvenirs, gift and novelty items, furniture and furnishings, natural fibre, processed food, footwear and fashion accessories such as bags, shawls, headgears.

More than a hundred OTOP Small and Medium Enterprises (SMEs) from Region 6, Region 7, and Region 8 are expected to join the OVIF.

The 5th OTOP Visayas Island Fair will focus on selling the products produced by the MSMEs of the three regions under the OTOP Philippines program.

Invited to attend the fair are buyers from Manila and from the regions, governors and mayors and other government officials from the National Government Agencies, among others.

OTOP promotes entrepreneurship in the countryside. It encourages the Micro, Small and Medium Enterprises (MSMEs) to produce and market distinct products or services using indigenous raw materials and local skills of every municipality or city.

While the Department of Trade and Industry (DTI) is the project’s marketing arm, OTOP is a “collaborative” effort of all sectors in the society, with the local government units (LGUs) as the lead.

Executives of the Local Government Units (LGUs) take the lead in identifying, developing, and promoting a specific product or service which has a competitive advantage.

The DTI through its Provincial Offices assist the LGUs in identifying the specific product and coordinated other forms of assistance from other government agencies such as the Departments of Agriculture (DA), Environment and Natural Resources (DENR), Interior and Local Government (DILG), Science and Technology (DOST), Tourism (DOT) and the Technical Education Skills Development Authority (TESDA), among others.

Package of assistance include business counseling, skills and entrepreneurial training, marketing, and introduction of appropriate technologies.

Cebu was chosen as the venue this year because it is the center of trade and commerce in the Visayas and Mindanao areas.
In fact, the 1st , 3rd and 4th OTOP fairs were held in Cebu City, while the 2nd fair was held in Boracay.

OTOP is focused on the product development initiatives of the DTI highlighting the tourism and market potentials of the Supra Region, the Central Philippines , which attracts more than half of the foreign tourists in the country.

For businesses that lack high level of marketing, an intra-regional exhibit like the Visayas Otop (One Town, One Product) Fair is a good opportunity to showcase “the best of Philippine products. This is a venue for them to be recognized, especially that this fair covers the entire Central Philippines. (ends)



For more news on DTI please visit http://tradeneconomydti.blogspot.com/ http://tradeneconomydtiact.blogspot.com/

No comments:

Post a Comment